PTF is the voice for businesses that rely on and support the river.
Our members are Fortune 500 companies and main-street retailers who support common sense solutions to water challenges facing the southwest. We understand that common sense policies will keep enough water in the Colorado River Basin to support and sustain the environment, business, recreation and the overall quality of life in the region.
The river is vital to the economies of the seven-state region through which it flows. Our study done with ASU shows that the river generates $1.7 billion in economic output, supports $871 in wages and 16 million jobs are reliant on the river. The River sends water to the taps of 40 million Americans and irrigates 5.7 million acres of farmland. These and other economic opportunities are at risk if demand on the river’s resources continues to outstrip supply. Read more about our efforts to engage the business voice for the Colorado River here.
Watch the PTF Video (featured on the Wall Street Journal site) that explains who we are and what we are all about.
Our members represent a broad range of businesses that depend upon and care about a healthy and flowing Colorado River system. Over 1,100 businesses ranging from wineries and bed & breakfasts to banks to Fortune 500 companies have lent their support our efforts to promote common sense solutions to protect the Colorado River. Here are profiles of some of those leading corporations and businesses. You can also click here to see the complete list.
Protect the Flows is a member of a number of Chambers of Commerce.
Protect the Flows is proud to collaborate with Change the Course, a campaign that leverages individual water reduction pledges and corporate dollars to put water back into the threatened Colorado River basin. CLICK HERE to find out more.
Corporate Advisory Council
Protect the Flows is advised by a volunteer group of business people who provide feedback and guidance on our events, communication and engagement efforts, and policy recommendations. We are grateful for the willingness of the following individuals and companies to share their time, ideas and advice on how to ensure a healthy, flowing Colorado River.